Fields BMW of Winter Park & Fields BMW South Orlando

Fields BMW of Winter Park and Fields BMW South Orlando are thrilled to announce the completion of their highly anticipated renovations. Expanding upon the beauty and strength signature to the BMW name, these monumental upgrades celebrate the iconic style and innovation of Fields Automotive Group, with stunning conceptions that set a remarkably high standard of luxury.

Family owned and operated since the opening of its first dealership in 1971, Fields BMW has grown to 35 dealerships with over 21 brands, hosting 18 locations within the Central Northern Florida areas alone. With the recent redesigns of Fields BMW of Winter Park and South Orlando, these two locations now stand as quintessential representations of the greatness of Fields Automotive Group.

The renovated dealerships reinvent all that BMW customers once believed possible, each with a groundbreaking space that takes Fields BMW to revolutionary new heights. With over 70,000 square feet, these locations create expansive settings in which to experience the world-class quality Fields Automotive Group has to offer. Spacious showrooms invite visitors to explore the Fields BMW collection, as their brilliant layouts provide appealing showcases of new and noteworthy vehicles.

“As an over 30-year member of the Orlando, Winter Park community, we thought it was time to renovate our great location and make it even better to serve our customers,” said Frank Fernandez, General Manager of Fields BMW of Winter Park.

While the remodels thoughtfully cater to prospective customers, they also grant current members of the BMW family exceptional advantages and benefits, making their service experience a relaxing and enjoyable occasion. For those coming in for maintenance and assistance, the service areas now boast enhancements and improvements, providing more lanes and calming, comfortable waiting areas.  The new BMW lounges are full of wonderful additions to make for a delightful waiting experience, especially with the famous cookies of the Winter Park and South Orlando locations making a delicious return.

Now is a wonderful time to get behind the wheel of one of Fields BMW’s finest vehicles, as both the Winter Park and South Orlando stores have gone to great lengths to ensure superior health and safety procedures. In an effort to keep you as secure as possible when you visit Fields BMW, the dealerships are committed to providing social distancing guidelines and exceptional COVID-19 cleaning procedures, as all common areas and vehicles receive proper and thorough sanitation.

With such attention to detail around every corner of Fields BMW, each aspect of these dealerships’ services help to make every moment at the renovated locations both safe and satisfying, as Fields BMW has approached the grand reopening of these locales with profound consideration and care.

“We at Fields BMW are thrilled with our newly renovated locations, to not only create a much better location for our entire team, but invite all our new and existing customers to come out and experience it with us!” Fernandez shared about the renovation.

The new Fields BMW of Winter Park and Fields BMW South Orlando are now open and ready to serve you. In addition to these two new stores, Fields is also pleased to reveal a newly redesigned store in Daytona Beach, located at 1050 N Tomoka Farms Rd, Daytona Beach, Florida.

Come discover the excellence and preeminence of Fields BMW, from the legendary to the cutting edge.

To learn more about Fields BMW of Winter Park and Field BMW South Orlando, visit