​Crafting Beauty

By Josie NeJame

When it comes to transformative skincare, Dr. Simon Ourian is a world-renowned trailblazer. The founder of Beverly Hills’ iconic Epione clinic has redefined cosmetic dermatology with a philosophy that marries science and art. Known for his sculptural approach to beauty, Dr. Ourian treats the face with the precision of an artist, enhancing its natural contours rather than altering its essence. His treatments have earned him a loyal following of A-list clients, including the Kardashian-Jenner family, Lady Gaga, Nicole Scherzinger, Miley Cyrus and many more who come from around the world for his treatments. 

Having previously experienced his work; I knew I was in good hands when I returned at age 46 to seek out his Coolaser treatment for my maturing skin. My daughter also visited him for her acne scarring. We both had different reasons, but our shared goal was clear: rejuvenation and renewal. 

 Coolaser was born from necessity. Many of Dr. Ourian’s high-profile clients, often tied to grueling schedules, couldn’t afford the extended downtime required by traditional CO2 lasers. This led him to develop a solution that delivered remarkable results in a significantly shorter timeframe. Unlike traditional lasers that heat the skin’s surface, Coolaser works by generating heat beneath the skin, triggering a healing response that stimulates collagen production and skin rejuvenation, like the body’s natural repair process after a deep skin injury—without causing any actual burn. Coolaser utilizes laser light absorbed by the water in your skin cells. This absorption causes the rapid vaporization or destruction of the targeted cells. As Dr. Ourian moves the laser over the skin, only a minute portion—30 millionths of an inch—is removed at a time. This incredible control allows him to treat skin with remarkable accuracy, whether for smoothing wrinkles or refreshing overall skin appearance. After the damaged tissue is removed, new skin regenerates rapidly, leaving patients with rejuvenated, glowing skin.

Simon Ourian pioneered the development of Coolaser. “I wasn’t satisfied with the other laser modalities available,” says Dr. Ourian, “so I set out to create a treatment that offered me the precision I needed.”

 The Coolaser not only made Dr. Ourian a household name in the field of cosmetics but also cemented his reputation as a true innovator. Patients now seek out the inventor, not just the machine. Over the years, his practice has expanded from lasers to cutting-edge treatments like non-surgical rhinoplasty and facelifts, as well as injectables such as Botox and fillers.

In the following Q&A, Dr. Ourian shares insights into his journey, the innovations that define his practice, and the philosophy that keeps his clients glowing with confidence.

You’ve become one of the most sought-after cosmetic dermatologists in the world. What inspired you to pursue a career in aesthetics, and what has shaped your philosophy in enhancing beauty?

“My journey into aesthetics really started with a fascination for how subtle changes can enhance a person’s natural beauty. I’ve always believed that beauty should be about highlighting what makes each individual unique, rather than completely changing their appearance. Over the years, this belief has shaped my philosophy, guiding me to approach each treatment as an art form, combining science with a deep understanding of human beauty.”

Epione is synonymous with groundbreaking treatments. Can you share some of your most popular procedures and how they’ve evolved over the years?

“At Epione, we’ve worked hard to develop treatments that are both innovative and effective. Some of our most popular procedures include Coolaser and non-surgical rhinoplasty, which have really evolved over the years. I’m always looking for ways to refine these techniques to offer better results with minimal downtime. It’s been rewarding to see how these procedures have improved and how they’ve made a positive impact on our patients’ lives.”

Your work often sets trends in non-invasive cosmetic treatments. What innovations or techniques are you most proud of pioneering?

“Innovation is at the heart of what we do. I’m particularly proud of our Coolaser treatment, which is exclusive to Epione. We’ve set a new standard in skin rejuvenation with this technique, focusing on achieving beautiful results while ensuring patient comfort and safety. Its been a wonderful journey to see these treatments evolve and to continue pioneering new methods in non-invasive aesthetics.”

You’re known for working with high-profile clients. How do you navigate creating personalized results while balancing client expectations and trends?

“Working with high-profile clients is both a privilege and a challenge. It’s important to listen carefully to their desires and balance those with what will look natural and timeless. My approach is always personalized. I want each client to feel like the best version of themselves, not like they’ve had work done. It’s about enhancing, not changing, and that takes a lot of trust and communication.”

Your influence spans globally. What do you think makes your approach resonate with such a diverse clientele?

“I’m truly honored that our approach resonates with such a diverse clientele around the world. We’ve had the pleasure of working with many wonderful people, including celebrities like the Kardashian-Jenner family. Each client, regardless of their background, is treated with the same level of care and attention to detail. I think it’s this dedication to individual beauty that has helped us build such a strong reputation globally.”

How do you educate patients on achieving natural results and maintaining skin health beyond treatments?

“Educating patients is a crucial part of my practice. I always emphasize the importance of maintaining skin health and achieving natural results. It’s not just about the treatments; it’s about understanding how to care for your skin daily. I enjoy sharing tips and advice on how to enhance their natural beauty in a sustainable way.”

Self-care and confidence are so intertwined. How do you see your work contributing to the mental and emotional well-being of your patients?

“Seeing the confidence boost that patients get after a treatment is incredibly fulfilling. It’s not just about physical appearance; it’s about how they feel inside. Knowing that my work can contribute to someone’s mental and emotional well-being is what keeps me passionate about what I do. I feel grateful every day to be part of this journey with my patients.”

The field of aesthetics is always evolving. Are there any upcoming projects or technologies that you’re excited about?

“The field of aesthetics is always evolving, and I’m excited about the future. We’re working on integrating artificial intelligence into personalized treatment plans, which will enhance precision and outcomes. It’s thrilling to be at the forefront of these advancements, always looking for ways to improve and offer the best to our patients.”