The idea behind Gucci Beloved Lines begins with a favourite accessory of the wardrobe that is a constant source of admiration for its owner. It is the bag that came on a first date with someone who became a life partner. Or another worn to an important interview. One carried to the party of the year. Gucci Beloved pieces are also the centrepieces of your everyday – companions that pull you together, elevate a look, make your style yours. Channelling this message, Gucci Beloved pieces become protagonists, assuming with elegance and poise the leading role in a look, and a personal style.
A reference to the House’s past and the way it defines its now, each Gucci Beloved piece is designed by Alessandro Michele with a contemporary approach to archival elements. These motifs and styles, so inherent and distinctly Gucci, become renewed in pieces that are created to be worn again and again, transcending seasons and trends.
At the heart of the Gucci Beloved Lines is the Dionysus bag, which features two tiger heads shaped in the form of a spur, an ode to the Greek god who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus. Debuting at the women’s Autumn/Winter 2015 fashion show, Alessandro Michele’s first women’s presentation for the House, Dionysus embodies the Creative Director’s vision of products that are uniquely expressive of their time. Then there is the Gucci Horsebit 1955, distinguished by a double ring and bar, a motif that encapsulates the House’s rich equestrian heritage – a handbag connecting archival elements with contemporary details in an effortless way. Meanwhile, the GG Marmont is defined by the Double G, an archive-inspired styling of the initials of the House. Alessandro Michele has given this hardware its current three-dimensional iteration and it also comes in a twisted torchon version. And finally there is the Jackie 1961, known for its curved half-moon shape and emblematic piston closure. This is a bag that tells a story that spans eras, remaining timeless but always possessing a contemporary edge. Elegant with a vintage spirit, the Jackie 1961 enjoys signature standing within the House line-up, ever ready for a turn in the spotlight.
Now, taking their cue from precious stones, these key Gucci Beloved pieces get polished into a new expression, referencing sapphires, emeralds and rubies. Combining elegance with street-smart relevance, the Dionysus small shoulder bag is paired with the GG Marmont small shoulder bag and camera case and shoulder bag and mini top handle Gucci Horsebit 1955 in either green, blue or red leather. Contrasting trim characterises all three colours: petroleum on electric blue, dark green on brilliant green, and light rose on cherry red. Moreover, a white enamelled buckle is introduced here for the first time for Dionysus, and the twisted Double G torchon detail for GG Marmont is elevated with a gold finish paired with tone-on-tone leather enamel: the colour of the enamel matches the hue of whichever gem is the inspiration for the bag.
Extending the colour theme, bicolour and tricolour combinations are explored across the four Gucci Beloved styles. With a summery, timeless mood, Dionysus and Gucci Horsebit 1955 shoulder bags are presented in a tricolour combination: white, black and burnt orange; while Jackie 1961 hobos and the Gucci Horsebit 1955 top handle come in a bicolour combination: a timeless white trimmed with black leather for the two hobos (medium and small size) and mini top handle. All these options will perfectly match any outfit, from the more casual to the most refined and sophisticated.
A second colour combination has a nautical summer theme with a vintage spirit and mixes more conventional hues: blue leather with red trim for a bicolored Jackie 1961, and a blue and red mix of leather with butter trim to refresh Dionysus and GG Marmont styles. For the Jackie 1961 the offer is still of the two sizes of hobo bag (small and medium), while in Dionysus only the small iconic shoulder bag is presented, and in GG Marmont the popular small shoulder bag with flap is paired with the mini top handle. The Dionysus style comes with an electric blue enamelled buckle closure, while the GG Marmont is elevated by the gold Double G twisted torchon.
For a more autumnal look, again with a distinctly vintage appearance, the third set of bicolour and tricolour combinations features tones of brownish red, dark blue and classic beige. The two sizes of the Jackie 1961 hobo are again present (medium and small), along with the Dionysus small shoulder bag, here presented for the first time with a white enamelled buckle. For the Gucci Horsebit 1955 the three colours are mixed together on the iconic shoulder bag with flap. Meanwhile, a bicolour combination is offered on mini top handle as a more refined and sophisticated option.
Finally, for those looking for something extra special, the Gucci Beloved bags get the luxury treatment through the use of precious skins: timeless and sophisticated colours of crocodile and ostrich enrich the four styles. The colour palette of crocodile ranges from basic black, white and red to an elegant and refined burnt orange, while ostrich comes in timeless white and green and a sunny yellow. The Dionysus shoulder bags in crocodile come with an electric blue enamelled closure, while in the ostrich models the tiger head buckle is in white enamel.
Still in the world of precious skins, new styles of the Gucci Horsebit 1955 are presented in python, where colours range from basics to vivid hues. Furthermore, Dionysus classic shoulder bags are refreshed – presented in white leather with red python trim, and in black and green leather with a ‘rock’ python flap. A similar look, in black and green leather with a ‘rock’ python flap, is available in the newly introduced Dionysus small shoulder bag with crossbody strap. Once again, the Dionysus styles are enriched with electric blue enamelled closures.