A Dreamy World Awaits at Wardrobe Boutique…

+Exclusive Interview 

with Rebecca Cohen Founder & Creative Director

By Josie NeJame

This November, the Four Seasons Resort Orlando at Walt Disney World Resort welcomed guests into a world of charm and romance as the beloved brand LoveShackFancy took over the Wardrobe boutique. Known for its vintage-inspired, feminine allure, LoveShackFancy brought a curated collection of clothing, home decor, perfume, and children’s apparel to Orlando. Each piece in this collection was infused with the brand’s signature whimsy and timeless elegance, inviting guests to immerse themselves in a world that feels like a fairytale come to life.

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Upon entering, guests were greeted by a beautifully adorned tablescape with pink floral linens, delicate gold candlesticks, and roses in soft hues—a scene straight out of a dream. A separate table set up for young girls to craft friendship bracelets added a playful touch, evoking the kind of joy and community often seen at Taylor Swift concerts. Secretly, I hoped my own teenager might make one that said, “I love my mom,” but she was too captivated by the Fall 2024 Holiday Collection, and she bolted with excitement towards the red bowed holiday dress. The entire boutique was meticulously styled to evoke a magical escape, where Midsummer Night’s Dream meets a “girls just wanna have fun” adventure. The boutique was decorated with enchanting Disney meets floral details like a lovely LSF Minnie Mouse painting, crafted by Disney Fine artist Dom Corona for the event, and a large freestanding mirror adorned with an oversized bow in LoveShackFancy’s classic floral print, perfect for selfies.

The Wardrobe boutique’s transformation officially launched on November 8th, with racks filled with delicate pastels, intricate floral prints, and playful details from LoveShackFancy’s Fall 2024 and Resort 2025 collections. Founder Rebecca Hessel Cohen made a special appearance, sharing her excitement about bringing the brand to “The Most Magical Place on Earth.” “As someone who lives to make dreams come true, there’s nowhere else I’d rather be than at Walt Disney World with my family,” she remarked. This mother-daughter trip to Orlando marked a first for Rebecca and her daughters, Stella, and Scarlett. Together, they embraced the tourist spirit, creating fun Instagram reels around the park in their LSF dresses paired with Disney tees.

A major highlight of the event was interacting with Rebecca herself. Her energy was infectious, as she connected effortlessly with guests, discussing the design of each piece, offering styling tips, and taking countless selfies with fans. Her signature fun pose, hand raised high in the air, became a hallmark of the event. For Rebecca, LoveShackFancy isn’t just a brand—it’s a world where women of all ages can express their femininity, joy, and unique spirit. Rebecca’s ability to connect with her customers is one of the reasons LoveShackFancy has such a loyal following. She doesn’t just sell dresses—she invites women into a whimsical world where fashion tells a story, creating memories and celebrating life’s beautiful moments. She can describe each ruffle, bow, and floral print with a joyful enthusiasm that makes you feel like part of the LoveShackFancy family.

Remarkably, Rebecca’s journey began humbly in 2010 when she designed bridesmaid dresses for her own wedding, not knowing it would inspire a fashion empire. Co-founded with her husband Todd in 2013, LoveShackFancy now has a cult following that adores all things floral, feminine, and frilled. 

The LoveShackFancy takeover at Wardrobe offered more than just popular designs—it also included exclusive pieces usually reserved for the brand’s own boutiques. Shoppers found signature styles like tweed jackets with bow details, classic plaids reimagined with lace and ruffles, and soft knits in pastel hues. The Resort 2025 collection introduced rich holiday colors—deep greens, festive reds, shimmering blacks, and sparkling sequins for a bold seasonal statement. A standout piece was the reimagined Rialto dress in shimmering black chiffon and crystal bows, combining ballet-inspired charm with a touch of The Nutcracker fantasy. 

Wardrobe, the boutique nestled in the lobby of Four Seasons Orlando, is known for its curated selection of luxurious, on-trend pieces from designers like Missoni, Cartier, and Anya Hindmarch. With popular “Sip & Shop” events and carefully chosen selections, Wardrobe is a beloved shopping destination for guests, residents, and locals alike. Michelle Perales, Wardrobe’s manager of retail buying, shared her excitement: “Our guests, residents, and locals adore LoveShackFancy, and I can’t wait for them to experience the beauty and magic of this delightful, unique in-store pop-up.

With the boutique filled with LoveShackFancy’s romantic creations and the joyful energy of the holiday season, this collaboration at Four Seasons Orlando offers fans and new admirers alike a dreamy escape into a world of fashion, fun, and celebration. I was fortunate to take part in this festivity and interviewed Rebecca —read on to discover her thoughts on her designs, styling tips, and the magic of LoveShackFancy.  And yes, I took that selfie with Rebecca in front of the mirror adorned with an oversized floral bow…. How groundbreaking.

Check out below: An Interview with Rebecca Cohen- Founder & Creative Director · LoveShackFancy

LoveShackFancy is known for its dreamy, vintage-inspired aesthetic. What do you think it is about this romantic style that resonates so deeply with your clients? 

Our girl is in love with love, and LoveShackFancy is a world that allows her to dream, escape, love, and feel something. 

You’ve incorporated everything from fashion to beauty and home decor into the LoveShackFancy universe. How do you decide which elements to expand into next, and what can we expect in the future? 

We love working with partners on limited-edition collaborations—it’s a great way to see what our consumers respond to. I’m also constantly communicating and DMing with our girls and community on social, and I love learning what they want to see from us next! 

The brand celebrates femininity in a playful and unapologetically maximalist way. How do you balance nostalgia with modern trends to keep the brand feeling fresh and relevant? 

Everything starts with vintage. I love to imagine the story behind each vintage piece, who wore it, where, and then reimagine vintage inspiration in modern silhouettes with vintage details that work for our girl and where she’ll be wearing her LoveShackFancy.

 The LoveShackFancy brand encourages people to embrace their beauty and individuality. What advice do you have for those looking to express themselves more boldly through their personal style. 

Embrace your inner fashionista and have fun with your style. Wear what you love that brings you joy. Dress up every day! 

Love Shack Fancy has collaborated with other well-known brands in the past. What drew you to the Four Seasons Orlando, and what does this special pop-up mean for you and the brand? 

I love staying at the Four Seasons! They consistently have amazing service and properties in the best locations. LoveShackFancy is perfect for the retail shop WARDROBE, as our collections appeal to every generation. I’m so excited to come to Orlando with my best friend and our daughters. It’s a magical place for making memories and connections. 

Orlando is known as a place where dreams come true, and Wardrobe at Four Seasons Orlando is hosting your brand’s iconic designs. How does LoveShackFancy hope to contribute to that sense of magic for visitors at this “Most Magical Place on Earth”? 

We’re bringing our collection, including our Girls and Beauty, which we don’t usually sell to wholesale partners, so everyone can share in the magic of LoveShackFancy.