Onofrio Triarsi Jr., Dealer Principal of Triarsi Automotive, with dealerships in Orlando and Tampa, FL has announced the official opening of the new Ferrari Maserati of Central Florida, featuring the luxury Italian brands’ latest showroom and service designs. This upgrade from the previous location culminates a years-long collaboration between the dealer and the two prestigious manufacturers to provide clients and prospects an experience worthy of the brands represented.
Ferrari Maserati of Central Florida is located on a 4-acre parcel of Vineland Road, in the Millenia area of Orlando, one of fastest growing metro areas in the U.S. according to Forbes Magazine. The 62,000-square foot facility is nearly 4 times larger than the previous location and brings a new level of architectural aesthetic to the area.
“With this project we wanted to create something extraordinary, a landmark that truly represented Ferrari while remaining welcoming to all our clients and guests. What started as just a vision, a dream for us, has evolved into something spectacular. It’s really breathtaking,” said Onofrio Triarsi Jr.
Visitors enter the new dealership through a 40-foot glass wall and are immediately greeted with the latest in Ferrari and Maserati’s corporate identity palette. Light barrisols adorn the ceilings, casting a jewel case-like shine on the Italian automobiles. Furniture by Poltrona Frau graces the customer lounge and consultation area and those fortunate enough to order a new Ferrari can make all of their personalized selections in a dedicated atelier, featuring samples of fine leathers, wheel options, paint colors, seat configurations and more. With an expansive indoor showroom spanning two levels, Ferrari of Central Florida affords clients the opportunity to explore vehicles in a uniquely tailored setting.
Separating the showrooms of the two prestigious Italian brands are viewing windows into the state of the art 23-bay climate-controlled service department, where master mechanics can be seen working on the latest Prancing Horse models, race cars and rare vintage Ferraris side by side.
“Guided by our passion for Ferrari, and the heritage that it represents, my family is extremely excited to design, build and bring one of the country’s largest Ferrari dealerships, and undoubtedly the most beautiful, to other Ferraristi in the Central Florida community and its visitors from around the world,” said Triarsi Jr.
The Triarsi family’s history with Ferrari runs deep. Onofrio Triarsi Sr. has been working with Ferrari for over 50 years. He founded Ferrari of Central Florida in 1999 and Ferrari of Tampa Bay in 2008. Triarsi Automotive also owns and operates Maserati of Central Florida, Alfa Romeo of Central Florida and Classic Coach, an esteemed restoration facility opened in 1972 in Elizabeth, NJ. Beyond the dealership setting, the Triarsi family is accomplished in the Ferrari racing circuit with their race division, Triarsi Motorsports, bringing home the 2020 Championship in the Ferrari Challenge North American Series.