The new Mercedes-Benz S-Class
The S-Class exemplifies the allure of Mercedes-Benz, combined with the legendary and traditional engineering expertise that defines the luxury segment in the automobile industry. The new S-Class can be experienced with your senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction. Mercedes-Benz is shaping the next generation of individual mobility for our times with innovations that focus on people. The new S-Class utilizes digitization to create a car that responds empathetically to the needs and wishes of its driver and passengers.
No other innovation in recent years has so radically changed the operation of a Mercedes-Benz as MBUX (Mercedes-Benz User Experience) and now the second generation of MBUX makes its debut in the new S-Class. The vehicle interior is even more digital and intelligent, as both the hardware and software have made great strides: brilliant displays on up to five large screens, in part with OLED technology, make the control of vehicle and comfort functions even easier. The possibilities for personalization and intuitive operation have become far more extensive. This certainly applies in the rear, but also for the driver: For example, for the first time the new 3D driver display allows a spatial view at the touch of a button. Creating a real three-dimensional effect is achieved without having to wear 3D glasses.
The HUD provides augmented reality (AR) content. When navigating, for example, animated turn-off arrows (“fishbones”) are virtually and precisely projected onto the road lane. For the assistance functions, information from i.e. Active Distance Assist is shown. The image appears virtually at a distance of 32 feet, which corresponds with the display area to a monitor with a 77-inch diagonal screen.
The voice assistant “Hey Mercedes” is even more advanced and dialogue-capable through activation of online services in the Mercedes me App. Moreover, certain actions can be performed even without the activation keyword “Hey Mercedes”. These include accepting a telephone call. “Hey Mercedes” now also explains vehicle functions and answers general knowledge questions. In the S-Class the voice assistant can also be controlled from the rear seats.
Dimensional concept and interior design: generous ambience with a lounge-like feeling
The S-Class has always been a place for comfortable travel and relaxed working. With the new generation, the interior has fully evolved into a “third place”, a refuge between the home and workplace. Nearly all comfort-related dimensions of the S-Class have been improved in the front as well as on the rear seats. The sense of space is accordingly generous.
Exterior design: perfect proportions for a classical appearance
With a short front overhang, a long wheelbase and a balanced rear overhang, the S-Class is designed as a classical sedan with perfect proportions. The wide track and flush-mounted wheels with modern designs give the vehicle a muscular look. The character lines have been greatly reduced along the sides with cleverly contoured surfaces and a sculptured look to create special light effects. The front section is also notable with its high-status radiator grille.
The headlamps characterize the front of the car. With the three-point daytime driving light signature that is typical of the S-Class, now flatter and slightly smaller overall. The seamless door handles (standard) are a completely new development. They are electrically extended when the driver approaches, or the outer surface of the door handle is touched. Keyless access is provided by KEYLESS-GO.
The dynamic appearance of the car is continued at the rear. Thanks to precisely designed, highly detailed interior features and certain animated functions, the rear lights contribute to the impression of high quality, making the new S-Class unmistakable in both their day and night design.
“Luxury today is defined by comprehensive refinement. A luxurious driving experience depends on a host of factors and must appeal to all the senses. Traditionally, this also includes almost silent travel. However, this also includes making life easier for the customer, for example because intuitive operation and comprehensive connectivity save a great deal of time.” – Dirk Fetzer, Head of S-Class product management