Entrepreneur, Visionary, Author

Jessi Park is the founder of two luxury e-commerce brands, Execuluxe, and Elysian Parfums. Her journey to success was not an easy one. As a single mother with two children, she put herself through college while working full-time. After graduating with a degree in Communications & Business from the University of Central Florida, Jessi found herself $65,000 in debt and struggling to make ends meet. She was let go from her corporate job and reluctantly took a job in insurance sales. She also found herself on state assistance, struggling to make ends meet for her family.

However, her determination and hard work paid off, and she quickly became a top producer in the insurance industry, eventually landing herself in the top 1%. Because of her success in insurance sales, Jessi found herself drawn to the world of e-commerce and launched 2 brands.

Jessi knew that breaking into the luxury handbag market without a background in fashion would be difficult, but she believed in herself and her ability to succeed. Starting an e-commerce brand from scratch is never easy. Many people told her that she would fail and that they would never buy a bag from an unknown brand. However, Jessi remained focused on her goals and kept moving forward. 

She spent countless hours building a strong brand identity, creating a website that reflected her vision, and sourcing high-quality products. 

What sets Execuluxe apart from other luxury brands is its unique patent-pending roller brief design, which allows the bag to convert from a roller brief to a weekender. 

Elysian Parfum, launched in Nov 2022. The fragrances are a tribute to Jessi’s late sister Jenni, naming the brand after her children, Evan and Elysia. Jessi hopes that when they turn 18 they will want to work for the company and have partial ownership.

Jessi’s story is a testament to the power of following your passions, believing in yourself and your product, and never giving up on your dreams. Despite facing many challenges and setbacks, she remained focused on her goals and kept moving forward. Today, she is not only a successful entrepreneur but also an inspiration to many who aspire to achieve greatness in their own lives. Jessi’s journey from a struggling single mother to a successful business owner is a story of triumph over adversity. Her businesses are a testament to the power of hard work, determination, and a never-give-up attitude.

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